Developing an effective sales presentation can help generate insights for your business strategy. Here’s how it works: Most sales presentations fail to articulate a clear value proposition. Those that do...
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Presentations need a purpose. Setting clear objectives for presentations is the foundation for success. To set clear presentation objectives, ask what type of presentation is being delivered, who the audience...
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Pitching for new business is a big deal. A lot of money depends on it. Sometimes jobs depend on it. Growth depends on it. A pitch presentation shouldn’t be taken...
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You’ve been working with your team for weeks to prepare the perfect bid. It’s less than three days to the presentation and you’ve done as much as you can to...
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There are clear arguments for and against taking questions at the end of a presentation as opposed to taking them throughout, and different approaches are suitable in different settings. The...
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Many presenters ask what gestures they should use and how they can use body language to persuade their audience of their proposal. But actually, the key thing to remember with...
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Starting a presentation effectively is critical to its success. If the introduction to a presentation doesn’t go well the audience can slip into a negative frame of mind or switch...
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With so many different sales techniques floating around, it can be difficult for salespeople to know what tips to follow. Here we outline Convinced techniques for conducting sales meetings, particularly...
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Should incumbents pitch differently? How should a company best pitch to retain existing business? What are the best strategies for dislodging an incumbent supplier? This article suggests a number of...
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PowerPoint and the Importance of the Letter ‘B’ It’s easy to think that your slides are the most important part of your presentation – if the content is perfect, the...
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This is another tough question to give a definitive answer to. How long is a piece of string? The length of your presentation should always be determined by timing, and...
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I’ve been asked to deliver a presentation tomorrow – what should I do? In an ideal world, you’d always be given plenty of time to prepare, and able to dedicate...
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It can be daunting, if you’re used to delivering to the same audience frequently, to suddenly be told you’ve got to present to an entirely new one. You’re used to...
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The presentation has gone well, and when that final slide – “Thank You, Questions?” appears, the pitch team breathe an audible sigh of relief. All the hours of preparation and...
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For all of us nowadays – from the experienced marketing director delivering a strategy presentation to the board with affected nonchalance, to the fresh-faced sales executive nervously delivering his first...
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With more and more business being conducted over the internet, many companies are looking to use online presentations for marketing and business development activities. Yet, as a relatively new concept,...
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