Sales Presentations and Business Strategy
Developing an effective sales presentation can help generate insights for your business strategy. Here’s how it works: Most sales presentations fail to articulate a clear value proposition. Those that do...
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Presentation Objectives
Presentations need a purpose. Setting clear objectives for presentations is the foundation for success. To set clear presentation objectives, ask what type of presentation is being delivered, who the audience...
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Why your pitch presentation can make or break a deal
Pitching for new business is a big deal. A lot of money depends on it. Sometimes jobs depend on it. Growth depends on it. A pitch presentation shouldn’t be taken...
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Presentation anxiety – five tips to help you combat it
You’ve been working with your team for weeks to prepare the perfect bid. It’s less than three days to the presentation and you’ve done as much as you can to...
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Should I take questions at the end of my presentation?
There are clear arguments for and against taking questions at the end of a presentation as opposed to taking them throughout, and different approaches are suitable in different settings. The...
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What Gestures Should I Use?
Many presenters ask what gestures they should use and how they can use body language to persuade their audience of their proposal. But actually, the key thing to remember with...
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How to Start a Presentation
Starting a presentation effectively is critical to its success. If the introduction to a presentation doesn’t go well the audience can slip into a negative frame of mind or switch...
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Sales Techniques for Presenters
With so many different sales techniques floating around, it can be difficult for salespeople to know what tips to follow. Here we outline m62 techniques for conducting sales meetings, particularly...
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Pitch Strategies: Incumbent vs. Newcomer
Should incumbents pitch differently? How should a company best pitch to retain existing business? What are the best strategies for dislodging an incumbent supplier? This article suggests a number of...
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Presenter or Slides?
PowerPoint and the Importance of the Letter ‘B’ It’s easy to think that your slides are the most important part of your presentation – if the content is perfect, the...
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How many slides should my presentation have?
This is another tough question to give a definitive answer to. How long is a piece of string? The length of your presentation should always be determined by timing, and...
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How can I prepare a presentation at the last minute?
I’ve been asked to deliver a presentation tomorrow – what should I do? In an ideal world, you’d always be given plenty of time to prepare, and able to dedicate...
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Presenting to a New Audience
It can be daunting, if you’re used to delivering to the same audience frequently, to suddenly be told you’ve got to present to an entirely new one. You’re used to...
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Effective Q&A
The presentation has gone well, and when that final slide – “Thank You, Questions?” appears, the pitch team breathe an audible sigh of relief. All the hours of preparation and...
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Presentation Techniques to Capture Attention
For all of us nowadays – from the experienced marketing director delivering a strategy presentation to the board with affected nonchalance, to the fresh-faced sales executive nervously delivering his first...
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Online PowerPoint Presentation
With more and more business being conducted over the internet, many companies are looking to use online presentations for marketing and business development activities. Yet, as a relatively new concept,...
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