Presentation Theory

Harry Wilson
Posted by Harry Wilson
September 27, 2021

Sales Presentations and Business Strategy

Developing an effective sales presentation can help generate insights for your business strategy. Here’s how it works: Most sales presentations fail to articulate a clear value proposition. Those that do...

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Harry Wilson
Posted by Harry Wilson
September 27, 2021

Presentation Objectives

Presentations need a purpose. Setting clear objectives for presentations is the foundation for success. To set clear presentation objectives, ask what type of presentation is being delivered, who the audience...

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Harry Wilson
Posted by Harry Wilson
June 28, 2021

Why your pitch presentation can make or break a deal

Pitching for new business is a big deal. A lot of money depends on it. Sometimes jobs depend on it. Growth depends on it. A pitch presentation shouldn’t be taken...

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Harry Wilson
Posted by Harry Wilson
October 28, 2020

How to Start a Presentation

Starting a presentation effectively is critical to its success. If the introduction to a presentation doesn’t go well the audience can slip into a negative frame of mind or switch...

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Harry Wilson
Posted by Harry Wilson
October 28, 2020

Sales Techniques for Presenters

With so many different sales techniques floating around, it can be difficult for salespeople to know what tips to follow. Here we outline m62 techniques for conducting sales meetings, particularly...

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Harry Wilson
Posted by Harry Wilson
October 28, 2020

Pitch Strategies: Incumbent vs. Newcomer

Should incumbents pitch differently? How should a company best pitch to retain existing business? What are the best strategies for dislodging an incumbent supplier? This article suggests a number of...

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Harry Wilson
Posted by Harry Wilson
October 28, 2020

Presenter or Slides?

PowerPoint and the Importance of the Letter ‘B’ It’s easy to think that your slides are the most important part of your presentation – if the content is perfect, the...

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Harry Wilson
Posted by Harry Wilson
October 28, 2020

How many slides should my presentation have?

This is another tough question to give a definitive answer to. How long is a piece of string? The length of your presentation should always be determined by timing, and...

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Harry Wilson
Posted by Harry Wilson
October 28, 2020

How can I prepare a presentation at the last minute?

I’ve been asked to deliver a presentation tomorrow – what should I do? In an ideal world, you’d always be given plenty of time to prepare, and able to dedicate...

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Harry Wilson
Posted by Harry Wilson
October 28, 2020

Presenting to a New Audience

It can be daunting, if you’re used to delivering to the same audience frequently, to suddenly be told you’ve got to present to an entirely new one. You’re used to...

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Harry Wilson
Posted by Harry Wilson
October 28, 2020

Effective Q&A

The presentation has gone well, and when that final slide – “Thank You, Questions?” appears, the pitch team breathe an audible sigh of relief. All the hours of preparation and...

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Lara Sotiras
Posted by Lara Sotiras
October 28, 2020

Sales Presentation: Interaction

How can a presenter ensure that his audience are fully engaged, and feel that they are being listened to? We’ve gathered tips from presentation enthusiasts around the web, as well...

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Harry Wilson
Posted by Harry Wilson
October 22, 2020

Presenting 101

The term ’101′, as our American counterparts are well aware, has come to mean ‘basic’. A 101 class is a basic class: the first lesson you need in a given...

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Harry Wilson
Posted by Harry Wilson
October 22, 2020

How to Win a Pitch

This book quickly makes it clear that the way to win a pitch is to stand out from your competition. However, you are not going to stand out from your...

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Harry Wilson
Posted by Harry Wilson
October 22, 2020

PowerPoint Handouts

PowerPoint handouts: should you use them, and if so, how? Handouts have often sparked lively debates amongst presenters. Some presenters firmly advocate them, whilst others would never use them under...

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Harry Wilson
Posted by Harry Wilson
October 22, 2020

Presentation Graphs

Presentation graphs are key to effective visualisation, and can demonstrate data in a really engaging way. But with so many graphs to choose from, how do presenters know which one to...

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