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Presentation Theory

  • Harry Wilson
  • Posted by Harry Wilson
September 27, 2021

Developing an effective sales presentation can help generate insights for your business strategy. Here’s how it works: Most sales presentations fail to articulate a clear value proposition. Those that do...

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  • Harry Wilson
  • Posted by Harry Wilson
September 27, 2021

Presentations need a purpose. Setting clear objectives for presentations is the foundation for success. To set clear presentation objectives, ask what type of presentation is being delivered, who the audience...

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pitch presentation
  • Harry Wilson
  • Posted by Harry Wilson
June 28, 2021

Pitching for new business is a big deal. A lot of money depends on it. Sometimes jobs depend on it. Growth depends on it. A pitch presentation shouldn’t be taken...

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  • Harry Wilson
  • Posted by Harry Wilson
October 28, 2020

Starting a presentation effectively is critical to its success. If the introduction to a presentation doesn’t go well the audience can slip into a negative frame of mind or switch...

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  • Harry Wilson
  • Posted by Harry Wilson
October 28, 2020

With so many different sales techniques floating around, it can be difficult for salespeople to know what tips to follow. Here we outline Convinced techniques for conducting sales meetings, particularly...

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  • Harry Wilson
  • Posted by Harry Wilson
October 28, 2020

Should incumbents pitch differently? How should a company best pitch to retain existing business? What are the best strategies for dislodging an incumbent supplier? This article suggests a number of...

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  • Harry Wilson
  • Posted by Harry Wilson
October 28, 2020

PowerPoint and the Importance of the Letter ‘B’ It’s easy to think that your slides are the most important part of your presentation – if the content is perfect, the...

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  • Harry Wilson
  • Posted by Harry Wilson
October 28, 2020

This is another tough question to give a definitive answer to. How long is a piece of string? The length of your presentation should always be determined by timing, and...

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  • Harry Wilson
  • Posted by Harry Wilson
October 28, 2020

I’ve been asked to deliver a presentation tomorrow – what should I do? In an ideal world, you’d always be given plenty of time to prepare, and able to dedicate...

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  • Harry Wilson
  • Posted by Harry Wilson
October 28, 2020

It can be daunting, if you’re used to delivering to the same audience frequently, to suddenly be told you’ve got to present to an entirely new one. You’re used to...

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  • Harry Wilson
  • Posted by Harry Wilson
October 28, 2020

The presentation has gone well, and when that final slide – “Thank You, Questions?” appears, the pitch team breathe an audible sigh of relief. All the hours of preparation and...

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  • Lara Sotiras
  • Posted by Lara Sotiras
October 28, 2020

How can a presenter ensure that his audience are fully engaged, and feel that they are being listened to? We’ve gathered tips from presentation enthusiasts around the web, as well...

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  • Harry Wilson
  • Posted by Harry Wilson
October 22, 2020

The term ’101′, as our American counterparts are well aware, has come to mean ‘basic’. A 101 class is a basic class: the first lesson you need in a given...

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  • Harry Wilson
  • Posted by Harry Wilson
October 22, 2020

This book quickly makes it clear that the way to win a pitch is to stand out from your competition. However, you are not going to stand out from your...

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  • Harry Wilson
  • Posted by Harry Wilson
October 22, 2020

PowerPoint handouts: should you use them, and if so, how? Handouts have often sparked lively debates amongst presenters. Some presenters firmly advocate them, whilst others would never use them under...

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  • Harry Wilson
  • Posted by Harry Wilson
October 22, 2020

Presentation graphs are key to effective visualisation, and can demonstrate data in a really engaging way. But with so many graphs to choose from, how do presenters know which one to...

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